WHO IS MAINLND?

We are constantly defined and redefined by more than what meets the eye. Instead, we define ourselves by a collective cross-culture of stories, backgrounds, and experiences – an overlap of decisions that has created a unique web spun through authenticity, and littered with the sum of our diverse aspirations.

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At Mainlnd, we've built a brand for those with like minds – those who choose to live beyond the boundaries of society's box. We started by curating events, and we've proven that this culture is real and vibrant. This energy is defined by the 'Mainlnd.'

The name 'Mainlnd,' at its core, encapsulates the underlying ideal that "No one is an island." On the one hand, 'Mainlnd' pays homage to the part of Lagos, Nigeria, that was home to us for many years; on the other hand, 'Mainlnd' preserves the central point of our core ideal that no one is just one thing. Our stories, backgrounds, and experiences all contribute to make us our authentic selves.

This inter-collection of stories and experiences spread into the very fiber of culture and society, crossing various sections into one another. So, our sports culture crosses with fashion, fashion crosses with music, music crosses again with sports; and Mainlnd, a Lagos-born yet Phoenix-based lifestyle brand, connects a creative expression in fashion with the creative expression in its unique community.

What this means is that at Mainlnd, our collections and products not only serve as a cross-section of global fashion and culture through the lens of the African diaspora, but they also contribute to building a community of creatively diverse people who invest in global and cross-cultural collaborations that transcend borders and elevate personal style.

Mainlnd is not just about clothing, but about the stories behind each design. Each piece we create has a unique story that's informed by our diverse experiences and backgrounds. We take pride in our ability to create clothing that's more than just a fashion statement – it's a way to express our unique complexities.

We believe that the power of community can bring about positive change, and we strive to create a space where people from different backgrounds can come together to celebrate their unique identities and stories. We're constantly exploring new ways to connect with our community, whether through events, collaborations, or social media.

In essence, Mainlnd is more than just a clothing brand – it's a movement. A movement for those who cannot easily be placed in a box.